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Creative Services
Bahamian creative businesses are ahead of the country on websites
The 2026 Bahamas Digital Readiness Index checked 30 creative firms on Google Business Profile, website, Facebook Page (not a personal profile) and WhatsApp.
Share of 30 businesses with each door open
- Google Business Profile : 46.7%. Country 60.5%.
- Website : 50.0%. Country 38.2%.
- Facebook Page : 20.0%. Country 33.2%.
- WhatsApp : 36.7%. Country 22.7%.
Average score 36.2 of 100 · rank 4 of 8
The 2026 index
The website has room to grow: the index found one for half of creative businesses.
15 of 30
For creative work the website holds the portfolio, where a client sees the work and sends the inquiry. The index counts a live booking-platform profile as an open website, and one takes an afternoon to an evening once the work is chosen. A site of your own is paid work, set out in the plan below.
The website counts most for creative businesses.
A client judges the work on the website.
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Google Business Profile
Recommended · 21 points
Clients here search by name or by what they need more than by what is nearby, so a Google Business Profile matters less for most creative work. If you shoot weddings or events, keep it, because those clients do search nearby.
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Website
Required · 37 points
The portfolio is the whole point. A live website or booking-platform profile is where a client judges your work and your scope, and it is where the inquiry arrives.
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Facebook Page
Recommended · 21 points
For visual work Instagram usually does this job. This edition scores the Facebook Page as the stand-in for an active social presence, so keep it posting and let Instagram lead.
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WhatsApp
Recommended · 21 points
Once the work has convinced a client, the first message about a project often arrives here, beside the form on your website. It gives a client who is ready to talk a direct line to you.
Required: central to how this industry’s customers find, trust and contact a business, so it carries the most points.
Recommended: useful, but customers can still find and contact the business through its other open doors.
The points on the four cards add up to 100, the most any business can score in any industry.
How creative businesses compare with the country, door by door.
Creative businesses are ahead of the country on the website and WhatsApp, though the index checked only 30.
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Creative Services open share by door · the 2026 index All eight industries, compared
AI assistants answer clients from the work a creative business publishes.
Wherever the work lives, on a site of your own or a booking-platform profile, captions and a named list of services give an assistant something to quote. A gallery with no captions gives it little to go on. ChatGPT and Google’s AI Mode both work in The Bahamas. ChatGPT’s search can include a website that lets OpenAI’s crawler in, and Google asks for important content to be written as text. Bahamian creative businesses have a website more often than the country, though the index read only 30 of them, so for many the work already has a home an assistant may read.
Sources: OpenAI Help Center, read 25 and 26 September 2026 · Google Search Help and Google Search Central, AI features, read 26 September 2026
Of the Four Digital Doors, a creative business opens the website first.
It holds the work a client judges, and the other three doors each point a client back to it.
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Website
Required
This is the one door you own, and the one that counts most here. The portfolio lives on it, and the inquiry arrives through it.
A few evenings with a builder, weeks with a professional
- Set it up properly
- A booking-platform profile counts to start. Your own website needs work with captions, named services and a form or WhatsApp link. Domain and hosting carry a yearly cost.
Make it work harder
Put the newest piece first. Caption each piece with what it was and for whom. Name each service on its own webpage. Put the inquiry link on every webpage. Google Search Console shows which searches bring visitors.
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Facebook Page
Recommended
This door shows recent work to people who were not looking for a photographer or designer today, with a link back to your website.
An evening if the photos are to hand, longer from nothing
- Set it up properly
- Create a Facebook Page for the business. Do not run the business from a personal profile. Fill in the category, About section and website address. Post a few pieces with captions.
Make it work harder
Post each piece as you finish it, with the caption from the website. Put the website address and the WhatsApp number in every post. Answer messages within a day. Meta Business Suite shows which posts sent people to the website.
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WhatsApp Business
Recommended
Clients talk to you here. Briefs, proofs and approvals pass through the chat, and a deposit can follow by payment link.
Short to register, an evening or more to set up
- Set it up properly
- Register WhatsApp Business on a number kept for the business. Fill in the business profile with what you do, where you work and the website address.
Make it work harder
Write a quick reply that asks for the date, the place and the brief. Set business hours and an away message. Put the WhatsApp link beside the form on your website. Sort chats into lists, such as new briefs and proofs out.
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Google Business Profile
Recommended
Local clients find you here. A search for a photographer or designer nearby shows your work photos and a link to your website.
Short to start, days to a week or more for Google’s check, an evening to fill in
- Set it up properly
- Claim and verify it. Search your business on Google and complete the check Google asks for, then add a few pieces of work and the website address. Claiming is free.
Make it work harder
Answer the reviews. Keep the website address on the profile current. Add a recent piece now and then. Once a month, read the profile’s own count of website clicks.
After the doors are open
Open doors need a weekly habit: the same hours, prices and contact number on every door, and every message answered. A client can find a piece of work on your Facebook Page, see the rest on your website and send the brief in WhatsApp Business. The inquiries that come in show which pieces draw clients and which services they name when they write.
Need help opening these doors or getting more from them? DDigiLeads does this work for Bahamian businesses. Talk to us
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The Bahamas Digital Readiness Index found that Bahamian creative businesses have a working website more often than the country, though it read only a few.